mission: rebuild the current app to optimize for minor UX improvements + create/design a new feature + landing page
landing page/brand
perch’s beautiful mobile reader must stand out - the visual brand could be focused around these qualities:
- simple
- clean
- pleasing
- striking
in order to achieve this and highlight the features of the mobile app, i went with a simple, but clean layout.
the last frame adds a pop of color, communicating the breadth of content available to perch readers.
new feature ideas
just like spotify curates daily playlist for you to enjoy and curate the vibe of your day, Perch could do the same with blogs. Mixing a blend of your favorite authors and undiscovered gems, my suggestion was for a ‘daily mix playlist’
I designed swipe to discover as a way for users to quickly look through a blog’s title, author, and first few lines to see if it catches their interest. If not, they can simply swipe to the next one.
This avoids the flow of opening a “discover playlist” and opening a title, realizing your not interested, closing the title, locating the next title in the playlist, and starting the cycle all over again.
it should be more simple, just swipe!
app rebuild
- spacing/grid (variable ->8px)
- playlist header (image vertically stacked on top of title and descrition rather than horizontally)
- play tile improvements
- changed library to be searchbale by tags
- changed suggested playlists to rectangle rather than squares
<- this was my intial redesign, the changes were much more minor. My goal here was to clean things up a bit before doing the larger (sometimes entire screen) change suggestions.
<- broader view
main learnings:
- sometimes the best design is not the most ‘beautiful design’. in order to make a product truly beautiful, we must sacrifice auesthetic for utility (but never taste for utility - i think this is an important distinction.)
- 8px spacing all the time forever and ever and ever <3